Dallas Black Dance Academy

Seeking to distinguish their youth programs from the prestigious Dallas Black Dance Theatre, I branded its secondary Academy and its events to attract both young performers and adult attendees. Summer Enrichment Program, a standalone workshop offered seasonally, uses elements of nature alluding to the growth and cultivation of DBDT’s pupils’. In conjunction, the Academy was given a system of playful patterns and type for its identity across all marketing material.

Category: Identity, Print