ReRind

Category: Identity

ReRind products all start as the coffee bean: the gate to a great hangout or work day. ReRind discovers the potential of using coffee husks by incorporating them into material used to mold coffee mugs. The logo I designed reflects the striped facade of the mug.

View brand guide

A minimal color palette is used for packaging to reflect the limited variety of colors the mugs are produced in. The wordmark is inspired by the era of Art Deco in design, during which craftsmanship was highly coveted.

 

(Re)purposed (Rind) Values

ReDefine
views on waste reduction

ReInvent
the way everyday products are made

ReCulture
society’s environmental impact from single-use items